Archive for the ‘1’ Category

Chapter 3

May 1, 2009

Ethics

  1. Absolute. every decision is either right or wrong
  2. Existential.  the belief that there is a balance or a midpoint between two extremes
  3. Situational. the belief that each decision is based on what would cause the least harm or the most good

3 principles are essential: Professional communication is…

  • legal
  • ethical
  • and in good taste

Chapter 2

May 1, 2009

Ancient Beginnings

  • Ancient Olympic Games used promotional techniques to hype the athletes up as if they were heroes
  • The first politican to publish a book is Julius Caesar

Early Beginnings of America

  • The Virginia Company used flyers and brochures in 1620 to try and get europeans to migrate to America
  • Samuel Adams is the mastermind behind “the greatest and best-known publicity stunt of all time”, The Boston Tea Party.  Also he came up with the term “Boston Massacre”