Chapter 2

Ancient Beginnings

• Ancient Olympic Games used promotional techniques to hype the athletes up as if they were heroes
• The first politican to publish a book is Julius Caesar

Early Beginnings of America

• The Virginia Company used flyers and brochures in 1620 to try and get europeans to migrate to America
• Samuel Adams is the mastermind behind “the greatest and best-known publicity stunt of all time”, The Boston Tea Party.  Also he came up with the term “Boston Massacre”

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