Archive for May, 2009

top ten

May 5, 2009

Top Ten things I have learned in Intro to PR

10. Twitter is very useful when contacting PR pros

9. Always keep good records of past events for future business clients

8. Research is very essential

7. Any publicity is good publicity

6. Social media is changing the public relations landscape

5. Dress appropriately for a job interview

4. Know your audience/demographic when you are pubbing a clients product

3. Establish good business relationships

2. Interships, get as much experience as you can

1.NETWORK!!!

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Chapter 3

May 1, 2009

Ethics

  1. Absolute. every decision is either right or wrong
  2. Existential.  the belief that there is a balance or a midpoint between two extremes
  3. Situational. the belief that each decision is based on what would cause the least harm or the most good

3 principles are essential: Professional communication is…

  • legal
  • ethical
  • and in good taste

Dominoes

May 1, 2009

I dont think I will ever eat Dominoes Pizza again! Recently, a very disturbing video of two Dominoes employees putting boogers and snot on some customers pizzas. This video made its way through the web very quickly and had everyone talking about it. This video badly damaged the image of Dominoes, so they had to do something to save their image cause they had to do something. I was never a huge Dominoes but videos like that make you wonder what happens at other resturaunts

Chapter 2

May 1, 2009

Ancient Beginnings

  • Ancient Olympic Games used promotional techniques to hype the athletes up as if they were heroes
  • The first politican to publish a book is Julius Caesar

Early Beginnings of America

  • The Virginia Company used flyers and brochures in 1620 to try and get europeans to migrate to America
  • Samuel Adams is the mastermind behind “the greatest and best-known publicity stunt of all time”, The Boston Tea Party.  Also he came up with the term “Boston Massacre”