Tribes

Whats goin on world, i know its been a while since I have posted anything but thats all my fault but now i back on it. Recently, we had to watch a video about PR expert, Seth Grobin, doing a presentation about a book he wrote entitled Tribes. No the book is not about different villages in Africa, its about the different groups we tend to find ourselves in based upon the things we like. I learned a few new things about marketing and public relations from this video and a couple things surprised me. I never realized the great lengths some marketing companies go to advertise to their target audience like withe the mcdonalds billboard with the girl holding two bags of food under the child obsesity sign, i found that kinda funny. It surprised me when he said that sometimes companies dont care about losing or gaining one or two new tribe members when they already have a million other loyal members. It also kinda surprised me when he said that sometimes it doesn’t take long for people to join tribes. He used Oprah Winfrey as an example, he said all it takes is an hour or two for people to join her tribe. Im not a fan of Oprah, i dont watch her show or read her magazine and Oprah could care less because she has a trillion other fans around the world. There is a lot more that goes into public relations and marketing than i ever thought . I thought it was just about networking but its also about knowing your audience and how to market them and how to keep them coming back

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